Evolution Curve

MAKE YOUR STARTUP FUNDABLE

AND READY TO SCALE

Use the experience of 1,447 startups

Be smarter and avoid their mistakes!

Startup Evolution Curve is a Step-by-Step Manual how to:

validate your startup idea and build a business around it
attract investors with funds and powerful network
start earning sustainable revenue
and get ready to scale!

Based on Global Scientific Research

1,447

startups analyzed including their mistakes and key success factors to develop the framework

500

in-depth interviews with successful startup founders were done to validate the concept

lessons created to provide you with a clear step-by-step road map and templates

Highly Evaluated by More than 30 Experts

Donatas' book is like an IKEA guide for building your next startup. Startup Evolution Curve is a detailed, comprehensive, understandable, and - most important - deeply practical instruction handbook. Every piece of information is based on more than 1,000 different practices, processes, routines, and tips from existing startups. That makes it a must-read when launching your next big thing.

Michal Tomek Co-founder & Editor at Slovak STARTUP

Donatas has gathered together the essentials that I would love to have received from my entrepreneurship classes in high school and during my Business University degree. Startup Evolution Curve is in the same league with The Four Steps to the Epiphany by Steve Blank and The Art of Start by Guy Kawasaki. I would recommend Startup Evolution Curve to startup enthusiasts, first time or serial entrepreneurs, and even to my own kids!

Denis Todirica StartupChile Entrepreneur. Forbes 30 under 30

It's a must-read material for any entrepreneur who is thinking big. If you are planning to turn your ideas into a profitable company, this book is for you. As an entrepreneur, and entrepreneurship teacher in one of the best business schools in Argentina, I would say this book contains all the information any startup needs that is usually not explained in college. You don’t have to reinvent the wheel - Startup Evolution Curve helps avoiding common mistakes and shows shortcuts to success.

Damian Lopo Founder & Director at Newlink Capital

If you are looking for foundations of how to build an innovative business, here it is! Startup Evolution Curve is like a textbook with essential checkup points. Secondly, it's easy to read. Donatas goes straight to the point without any idle talk.

Alexander Soloveicik Serial Entrepreneur & Advisor at Silicon Valley Real Ventures

Startup Evolution Curve is one the greatest books I have read, one that not only wisely and realistically touches some of the most intricate pain-points of startups, but also offers an equally wise, simplified, and detailed solution. It opens your mind to different possibilities and perspectives. Therefore, I would love to refer it to every startup, aspirant, businessman, and student I know.

Karan Rajani Startup Advisor. Columnist @Yo! Success

I know how challenging it is to build a successful startup. If I could have read this book before creating my first startup, I would have avoided many pitfalls and tons of frustration. My philosophy is to always be coached and this book is full of guidance, not only for the early stage entrepreneurs but also for the already successful ones. None of the books will keep you from failure, but this one will definitely help you make better decisions.

Ariel Mizrahi Serial Entrepreneur & Mentor at StartupMexico

Startup Evolution Curve is a masterpiece of practical, actionable, and easy-to-follow steps to turn an idea into a profitable and scalable business. Donatas has provided would-be entrepreneurs with a blueprint for building a business, along with some excellent templates and tools to help you during the journey. I am very impressed with the depth of the research, the range of examples and case studies, and the honesty and sincerity with which Donatas provides advice and guidance.

Debra Partridge Owner PearTree Consulting

All entrepreneurs dream of building a successful business. Startup Evolution Curve is undoubtedly a guide and a mandatory reading that will help us to follow the path we idealized at the beginning of our entrepreneurial journey.

Carlos Rubinstein Founder & CEO at Talentix

I don’t know any book that sums up better the startup evolution and growth than the ‘Startup Evolution Curve‘ by Dr. Donatas Jonikas: The question isn’t only what you should do; it’s what and when you should do. So, if you are early stage startup founder and already have some innovative ideas, this is one of the most thought-provoking books you should give a try in 2017.

Velimir Tasic Co-founder of ESAA entrepreneurship incubator

Startup Evolution Curve reveals must-know essentials and strategies for early-stage startup founders. You just need to read it and implement recommendations relevant to your case step-by-step. It is impressive how Donatas collected all the essentials and must know's for startups in one, easy-to-read book! I highly recommend Startup Evolution Curve to every startup founder from idea to the growth stage as a Bible of a startup journey.

Nelli Orlova Co-founder & CEO at InnMind

Dr. Jonikas combines academic research, observations from studying hundreds of startups, and personal experience to craft a solid framework for taking a new venture from idea stage through solid growth. His advice includes both what should be done, and what mistakes to avoid. He also references a variety of online tools that might be missing from other "how to" books, even a year or two old. It's a solid reference book for experienced entrepreneurs and a valuable roadmap for first-time founders. It is well worth the read!

Akira Hirai Managing Director at Cayenne Consulting

It's an engaging book for all startups. It provides a lot of case studies which helps in understanding how it was implemented in a particular case. I recommend startups to learn and more importantly implement the strategies outlined in this book.

Arjun S Meda Startup Catalyst & Entrepreneurship Community Builder

Get 20 Templates and Swipe Files for FREE!

1

Value Proposition Design Template

Don't create products and services blindly. Find out your customer's most painful problems, desired needs and annoying everyday jobs in order to create fantastic products and services that customers love!
2

Experiment Task & Result Cards

True startups always challenge new great ideas. But business success depends on how welcomed your ideas are in the real market. Clear almost any uncertainty by rising and checking right hypothesis!
3

Business Model Canvas

Creating a good product or service is one part of the job. Another one is monetizing it! Develop your business model and update it as you get new information vital to your business.
4

Marketing Plan Scheme

Planning your marketing activity is much easier, if you know how to do it in a simple way. This template allows you creating a simple visualized marketing plan on a single page!
5

Marketing Schedule Spreadsheet

Once you have a one page marketing plan, get everything under control with this spreadsheet: what and when should be done, who's responsible for what and how much will it cost you in each stage.
6

Startup Budget Spreadsheet

Each startup should clearly know current "cash burn" rate and it's financial perspectives. This spreadsheet will help you easily prepare your budget estimations for 24 month.
7

Fundraising Series Spreadsheet

Be absolutely clear about invested capital and share ownership before and after each fundraising series.
Much more to be discovered...

Check 100 Pages of The Book for FREE!

You can also download more than 100 pages from the book for FREE. This excerpt covers the whole Stage 1 where you will find out why and how to do the market feasibility study before investing your time and money.

Startup Evolution Curve perfectly embodies all that is essential to becoming the definitive business manual: essential analysis; lean method; hands-on approach. Using an iterative and closed-loop process, with tons of visual and practical takeaways, it is highly recommended for startup practitioners. And, as a seasoned business, we will want to keep it on our working desk - because it just goes straight to the point.
Alberto Ratti, Co-Founder BIBA Venture Partners

A very thoroughly researched and, what is more important, personally lived through must read for start-ups and prosperity seekers. Donatas provides us with useful tools to support our creativity and execution process, which is critical especially at the time of growth and expansion. If you want to achieve virality and brand affinity, I highly recommend it.
Anna Hejka, Serial Entrepreneur & Founder of VC/PE funds

Author of Startup Evolution Curve

Dr. Donatas Jonikas

Author of the Book

Dr. Donatas Jonikas holds a Ph.D. in Economics and a Master’s in Marketing Management with more than 18 years of experience in the field.

He has developed and helped to implement winning marketing strategies for more than 50 businesses in different countries and industries around the globe.

In order to write the Startup Evolution Curve, he did a global research on startups surveying 1,447 startup founders and running close to 500 additional in-depth interviews on how to start and successfully develop a startup business.

His marketing manual for startups was highly evaluated by more than 30 international experts including CEOs of startup ecosystems, serial entrepreneurs, angel and venture capital investors, startup mentors.

Speaking at Startup Events

Give me 30 minutes and I'll show you how to build your startup faster and safer!

Spend half a day and we'll do a significant job for your startup!

Reach me on

Startup Marketing Mistakes: Top 10

Concept of Startup Evolution Curve

Here is What Startup Founders Say

Vivek Jalan founder at Customate

Donatas has great ideas on marketing and sales that can really be the difference between success and failure. He is very details oriented and I got a lot to learn from him. I will continue to look to him for his advice, which is always thorough and to the point.
Batukhan Taluy, Founder at Uservision

I have talked with Donatas about how we can get better results with our marketing efforts. He has provided actionable insights and concrete solutions and further helped us tweak our way of creating campaigns in a cost-efficient and 'startup` friendly way. His knowledge could definitely be utilized for adding value to future endeavors and for solving major problems.
Dmitry Osipa Founder at Uservision

I asked Donatas to review our marketing strategy. He was happy to help. Donatas gave me multiple bright ideas how to improve our business model, marketing and sales strategy. Additionally he provided advices on our web-site to improve conversion rate. I recommend Donatas Jonikas as marketing and sales expert and looking forward for future cooperation.